Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 2431

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 2431

≡ Menu
Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 2431

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 2431

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

The one sided love affair between Maggi loyalists and Nestle India!

Nitin Nigam 05 Jun, 2015 Opinion Nitin Nigam, Opinion

If you have clicked on this article chances are that you are well aware of the ongoing issue involving India’s one of the most loved instant food items, ‘Maggi’. After many states conducted tests and found that Maggi contains MSG well above the permissible limits, the issue came into the limelight. It kept simmering for a couple of weeks for reasons no one knows.

Image Source

While all this was happening, the young Indian generation that grew up on Maggi and still swears by it, never betrayed it. Although many people expressed their disappointment at the presence of toxic content, general sentiment was, “Maggi fed me when I was a kid, it was my savior when I was in college, when I was bachelor. Maggi saves the day even today when I am married and have little appetite or no strength to cook after a hard day at work. I cannot simply chuck Maggi and move on”. With the credibility of our state labs not at par, people still waited for assertion from Nestle that they were not at fault.

The painful wait was getting more uncomfortable with each passing moment but Nestle did nothing to assure its loyal customers. Instead they tried avoiding the direct questions which aggravated the situation. Rather than plainly telling how much the difference was between MSG quantity found in their internal testing and that found in government labs, they chose to stick to side questions such as ‘Why is there any lead at all in MAGGI Noodles?’ and ‘Is Monosodium glutamate (MSG) unsafe?’

On one hand we have loyal customers who are not willing to switch to other instant noodles. They would probably stop eating noodles than switching to other brands. On the other hand we have Nestle who didn’t bother to make any real effort to save the trust and simply let it become the worst PR disaster in recent times.

Compare it with Cadbury’s response when worms were found in some of their chocolates. They not only responded in a timely manner, owned up the fault, made the course correction and roped in the biggest possible name India easily relates to (Amitabh Bachchan) in order to assert the people that they have have done whatever it takes to ensure that such things don’t happen again. It was called a PR win and is a case study in marketing/sales field. Nestle just hid its neck in sand and let its brand ambassadors also come under fire. The way things are going, it will also become a case study but of a contrasting nature.

All said and done, for kids of the 80’s and 90’s Maggi is like first love which cannot be forgotten. There can be only one first love, it cannot be replaced. As Datto of Tanu Weds Manu returns says, “I either win or lose. I don’t play for consolation prize”. If not Maggi then no other instant Noodle either. May be this will be a trigger towards chucking other unhealthy food items we consume (Carbonated drinks, processed cheese, Pizzas, fries etc.) unless people see it as conspiracy to promote Baba Ramdev’s desi food items. Considering the way Indian media works, I won’t be surprised if they start spinning it like this.

This article is written by Nitin Nigam. Follow him on Twitter here and Facebook here.

Post Views: 1,283

Previous Post Google Keep – You might wanna Keep it!

Next Post A “How to” guide to become a comedian.

About The Author

Nitin Nigam

Notice: Undefined variable: args in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/fbcomments.php on line 2

Notice: Undefined variable: totpost in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/fbcomments.php on line 11

Notice: WP_Query was called with an argument that is deprecated since version 3.1.0! "caller_get_posts" is deprecated. Use "ignore_sticky_posts" instead. in /home/causticn/public_html/wp-includes/functions.php on line 4130

Notice: Undefined variable: resizer_width in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/related-posts.php on line 38

Notice: Undefined variable: resizer_height in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/related-posts.php on line 38

Who do you trust?

I’ll tell you, what real love is. It is blind devotion, unquestioning self-humiliation, utter submission, trust and belief against yourself and against the whole world

Read Story
Notice: Undefined variable: resizer_width in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/related-posts.php on line 38

Notice: Undefined variable: resizer_height in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/related-posts.php on line 38

The different faces of Kamal Haasan

Kamal Haasan does not fit into the discourse of Indian politics

Read Story
Notice: Undefined variable: resizer_width in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/related-posts.php on line 38

Notice: Undefined variable: resizer_height in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/includes/templates/related-posts.php on line 38

Sangram’17- What Sangram truly stands for!

Sangram is not just an event, but an integral part of our existence. The contingent is not comprised of just our batch-mates but warriors of our wolf pack.

Read Story

Entertainment

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 2431

Notice: Undefined variable: resizer_width in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/single.php on line 131

Notice: Undefined variable: resizer_height in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/single.php on line 131

So much to learn from Anupam Kher, says Riteish

IANS Dec 20th, 2017 0 Comment

Riteish Deshmukh says there is a lot to learn from veteran actor Anupam Kher

Read Story

‘Aiyaari’ will be one of my best films, says Manoj Bajpayee

Shankar Mahadevan enjoys complete freedom with ‘MTV Unplugged’

Recipe

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 2431

Notice: Undefined variable: resizer_width in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/single.php on line 253

Notice: Undefined variable: resizer_height in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/single.php on line 253

Savour mouth-watering specialties of Old Delhi in Gurgaon

IANS Apr 12th, 2016 1 Comment

Mouth-watering specialties of Old Delhi – The Fortune hotel’s Zodiac restaurant here has come up with a ‘Purani Dilli ki Galiyan’ festival

Read Story

Indian Butter Chicken (Murgh Makhani)

Capsicum Rice

Lifestyle

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 2431

Notice: Undefined variable: resizer_width in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/single.php on line 372

Notice: Undefined variable: resizer_height in /home/causticn/public_html/wp-content/themes/magExpress.1.5.1/single.php on line 372

I don’t feel like 50-year-old man: Shah Rukh

IANS Dec 20th, 2017 0 Comment

Shah Rukh Khan said that he is motivated to entertain his fans

Read Story

Baking is my first love: Maria Goretti

Jessica Chastain applauds Salma Hayek

Notice: compact(): Undefined variable: limits in /home/causticn/public_html/wp-includes/class-wp-comment-query.php on line 860

Notice: compact(): Undefined variable: groupby in /home/causticn/public_html/wp-includes/class-wp-comment-query.php on line 860

Notice: Theme without comments.php is deprecated since version 3.0.0 with no alternative available. Please include a comments.php template in your theme. in /home/causticn/public_html/wp-includes/functions.php on line 4069

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

So much to learn from Anupam Kher, says Riteish

Yet to find the right person to marry: Priyanka Chopra

‘Aiyaari’ will be one of my best films, says Manoj Bajpayee

I don’t feel like 50-year-old man: Shah Rukh

India appreciates US giving strategic importance to bilateral ties

Baking is my first love: Maria Goretti

Reduce stress, anxiety by cycling regularly

Shankar Mahadevan enjoys complete freedom with ‘MTV Unplugged’

Trump not considering firing special counsel Mueller

Ranveer, Alia win Nickelodeon Kids Choice Awards

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365

The one sided love affair between Maggi loyalists and Nestle India!

About The Author

Nitin Nigam

NEWSLETTER

Related Posts

Who do you trust?

The different faces of Kamal Haasan

Sangram’17- What Sangram truly stands for!

Entertainment

So much to learn from Anupam Kher, says Riteish

‘Aiyaari’ will be one of my best films, says Manoj Bajpayee

Shankar Mahadevan enjoys complete freedom with ‘MTV Unplugged’

Recipe

Savour mouth-watering specialties of Old Delhi in Gurgaon

Indian Butter Chicken (Murgh Makhani)

Capsicum Rice

Lifestyle

I don’t feel like 50-year-old man: Shah Rukh

Baking is my first love: Maria Goretti

Jessica Chastain applauds Salma Hayek

Leave a Reply
Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365
Cancel reply

FOLLOW US

Recent Posts

So much to learn from Anupam Kher, says Riteish

Yet to find the right person to marry: Priyanka Chopra

‘Aiyaari’ will be one of my best films, says Manoj Bajpayee

I don’t feel like 50-year-old man: Shah Rukh

India appreciates US giving strategic importance to bilateral ties

Baking is my first love: Maria Goretti

Reduce stress, anxiety by cycling regularly

Shankar Mahadevan enjoys complete freedom with ‘MTV Unplugged’

Trump not considering firing special counsel Mueller

Ranveer, Alia win Nickelodeon Kids Choice Awards

Recent Posts

Categories

Archives

Pages

The one sided love affair between Maggi loyalists and Nestle India!

About The Author

NEWSLETTER

Related Posts

Leave a Reply Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365 Cancel reply

FOLLOW US

Recent Posts

Leave a Reply
Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/causticn/public_html/wp-includes/formatting.php on line 4365
Cancel reply